One of the very satisfying characteristics of this website is that, increasingly, people who visit to view, to browse, or to purchase, feel sufficiently comfortable to comment upon aspects of the site which they enjoy, appreciate, like, dislike, find either helpful or, alternatively, unhelpful. If you don’t administrate a website you may possibly have no appreciation for the help and support that such constructive comment provides.
Today, someone with whom I have a very long and satisfying relationship, explained to me that he gets distracted. By the blogs.
Upon the Home page are a list of the most recent blogs on the left hand side, of which, this is one. And a random title will, apparently, catch his eye. So he reads it. Then he will spot another one which he thinks may be of interest. And after some considerable time reading a number of blogs, he leaves the website, having completely forgotten that his original intention was to purchase a picture frame, or an article of wood-turning, artwork or a photograph. And whilst sales and commissions are not the sole aim and purpose of the website, they are nevertheless an integral part of it. Viewing, enjoyment, relaxation, information accessibility and resource are also vital to the website structure: yet the observation is a very valid one – if the viewer cannot easily find what he or she entered the site to find, they may become distracted and immersed in another aspect of the site.
And consequently, miss the whole point of their visit.
So I have added some advice – a directive – to the ‘Welcome to TAA‘, in green, at the head of the Home page. Whether this proves sufficient to enable visitors to comfortably, and conveniently, navigate the site to find what they’re seeking, remains to be seen. I’m sure that someone will comment appropriately.
All of you good folk who have already registered with the website can easily add your observations and comments to this, or any of the other blogs.
And, of course, anyone who visits, who wishes to register and participate responsibly, will always be assured of a very warm welcome.